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Tell us how is the podcasts in India, in India podcasts are at the moment nascent stage not many people even know the word podcasts. That is what kind of challenges do you face? And how is the scene in India? Well, so I mean I guess the first challenge is to kind of get your audience is growing right? I mean like you want to increase the number of people who are listening to the show. So I mean like that is the first and foremost Channel challenge in terms of advertisers and stuff like that. I think that's actually We again it's a challenge. Don't get me wrong. But it feels like there is an openness from the advertisers perspective to move into these kinds of media's especially because the sums being spent are not so high but again, you know, it's not that easy to get them to go but you know what I'm saying, right? I mean like it's the advertisers are aware of the medium is the public at large who are not right. So I mean like that is the primary challenge right now to get people to that hey you can do this. You can listen like this and you know, that's a greater. That's one of the reasons why I'm but yeah, I mean like, you know, that's one of the things that the biggest things that we need to do right now, which is just try and figure out how to draw audiences. What's working for you to grow your audience? Social media is effective but limited and in social media, I mean like Twitter is not as effective as Facebook is much more effective. And you know, I mean like persistence, you know, I mean like just keep putting stuff out there whether or not you see the reactions to it. Just keep putting stuff out there. Okay, what kind of numbers were talking about? I mean how many downloads or lessons you get per month or it varies from show to show right? I mean like most shows go from like in the high hundreds to the mid to the thousands or so and then like the Big Show Cyrus isn't Made in India too much better than that. Okay, okay. Awesome, and I believe he got some advertisers at the moment. We've been doing some stuff here and there with advertising. I mean like the it's been a fairly fluid situation, right? I mean I as you know, we signed this thing with Shavon signed up with Shavon recently, right? So I mean like that's changed how we were approaching things. So we had some things ready to go with advertisers with them and we decided to go with Shavon then the way where the way that we're going to sell advertising has changed a little bit. So now we're really working that whole thing. So we do have some advertisers on board but we're too but we need a lot more. Okay. Okay. I'm sure we all need a lot more advertisers. Yeah, so let me ask you this. How is the revenue generated in podcasts for people who are listening to this podcast right sure. So I look at podcasting is one part of the this right so I mean like there are essentially Four ways that I identified that we can generate revenue in the medium term now more things might come up but the first is advertising against the content, right which is just you can do some sort of integrated content as you can do some sort. You can do straight, you know, like break advertising with like Jingles you can go so there's this advertising against content though. So that's number one. Number two is the idea of syndicating your shows to other radio stations and things like that. So if we could assert some of our show can be syndicated to different markets, you know and we can try we can get them on radio in those kinds of places. So that becomes a secondary revenue source that we can tap the third Revenue source that we look at is merchandising, right? So the idea of creating t-shirts with Cyrus quotes on it or things like that. So that's again. This is not something that we're looking at right now. We need much much much bigger audiences before we can look at doing merchandising as a revenue source, but for this kind thing I think that we should be able to get something going especially with some of these shows for some of the more high-profile shows and for and the fourth Revenue model is to do events around the properties itself. So for example with Made in India, we've been thinking about how we can turn that into an on-ground extension to a live event around Indie music and things like that. So then there are potential Revenue opportunities there. Awesome. Awesome. So you have discovered that are four ways of generating revenue, that's what I think right now. I mean who knows if that's accurate or if that's complete or are training people how to podcast exactly. Who knows? Who knows? I mean like somebody brought this one proposal to me which were looking at right now. But which is this idea of doing MMS based one minute podcast where you charge one rupee per podcast that we are to be two rupees people get and it's an interesting idea. But then I mean like it's got to be the right kind of content that people will want to get like that. Right? Absolutely. Yes, when people have to pays for something. Yeah. It's haven't they were changes. Yeah equation. Right? I mean like what you're doing when you're providing free content to somebody as opposed to when you're providing paid content that that equation is very different on the flip side though. That is it you can use it as As a marketing strategy, you know, you can get more people into your actual your main shows whether that's true, but then I mean like is it the same audience because I mean like the audience that's listening to one of the podcasts that we have right now are one of the audio shows that we have right now. Is that person going to be somebody who would listen to this one rupee these would be things like short jokes or short tips or things like that? So is this the same audience? I don't know that it necessarily is I think it probably would not be. Hmm not sure we'll see ya. Yeah, I mean like, you know, it's all fluid, right? I mean like there's no there the business is so new to the business is such a kind of it, you know, I mean, like there are very very few people in this place right now. So I mean nobody really knows what are the correct answers right now. It's just like, you know, try stuff out and see what works. Yeah. Yeah, you see you throw some stuff at the wall and see which one's takes. Yeah. All right. So what kind of strategies do you use for marketing while we're talking about it? I will you said you publish on facebook apart from just posting. Do you use any kind of you know contests or well, so I mean in terms of the kind of content that we post we try and have a strategic bent towards that but at this point we are primarily using social media. I mean, like that's where the we don't have the budget to do other stuff. I mean like advertising in India is extremely expensive if you want to try and you know, if you want to get any kind of traction going at all, so you can either do quantified based advertising which again, I don't think our content lends itself towards that whereby quantified like, you know google adwords, but I mean like that is something which I think works more for something where you have a one-to-one relationship between clicks and revenue generation over here. It's not really that simple, right? I mean like this is a more it's different right? I mean like you have to look at total value of customer lifetime and get into that kind of stuff and then figure out how much you're willing to pay for a click and so, you know, I mean like we don't know the answers to those questions right now, so it's difficult to kind of go into that kind of quantified kind of this. So then if you're going to do If you get so if you can't do that, then you got to do branding based advertising you're doing branding based advertising insanely expensive. Yeah, it gets out of control in no time. Yeah, you know you yeah, I mean you need you need huge Pockets. You need extremely deep markets. Yeah, and not that I don't mind having deep markets of anybody investors are listening and they want to invest a couple hundred million dollars. I got no problems couple of 100 millions. Did you say that's what they need right for this kind of advertising that was thinking you're going to say couple of hundred thousand dollars no, no problem hundred thousand dollars in going to get us anywhere in the advertising world. It might get us very far in the operational world of podcast. So while we're talking about it? So are you self funded or you've got any funding have so I'm not precisely funded but I have a partner with a silent partner, right but that but otherwise, it's just me. Okay, so I'm personally I'm partially self funded and partially partner funded but partner is a silent partner. Okay. Got you. Got you. How big is the team? 12 people now. Including like Cyrus and not including the host marketing this is production and marketing and sales and operations. So, do you aggregate all these shows in your own studio or do you agreegate shows from other people as well? So all of the nine shows, we have seven of them. So all shows are done by us. We create all the shows. Okay, we work with so we're working on building our studio right now so that should be up and running probably hopefully by June so we signed the lease for the place last month and we were working on getting the place ready to move into so that would be our studio come office. So that should be this right now. We rent a studio space from a couple of different places. Okay. So I mean if someone let's say for example, like myself if I'm running a podcast show on my own right from home, right if I approach you say Amit I want you. To be part of your network. What would you do? I would probably say sure let's talk. Okay. Do I need to put produce a podcast from your studio or well so it would depend right? I mean like the it depends on what we're offering to people what they're offering us. I mean like different shows work differently like with the 4 on some of the shows we found a couple of shows that we like that were being produced out of Bombay. So we went to them and said hey, we'd like to bring your show on the network, right so in that case what we started doing is we started taking over a lot of their production assets because it's difficult to manage all of the production work all the coordination work getting all the social media posts out on time. You know, I mean, like all this stuff takes a lot of time and effort. So what we try and do is we try and facilitate all of that part of the thing so then the content creators is left with just the idea of okay. I need to create the content. I need to concentrate on creating the content. Okay.