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For the companies which Prime invest in, Prime is a partner for how much duration, 7 years 10 years depending upon yeah, we have long-term investors, we've never actually yet I think sold any secondaries or anything in any of our companies and we're typically the first professional investor in the company. So as you correctly said the time riser is seven to ten years, so we're long-term investors. Which habits do you attribute your success to? I would say just being a voracious learner being curious reading a lot, learning from people you can learn from anyone anywhere, I think that is definitely one big thing that I think has helped me in my journey, so if I had to pick one I would pick that one. What are the three to five books which you ask your portfolio company founders to read? My goodness I asked, I recommend, you know, three to five to ten books a year, So this is going to be a tough one to pick. I would say one which is a little dense but of course Nobel prize winning author Daniel Kahneman's book Thinking Fast and Slow, a lot of entrepreneurship, lot of actually business, a lot of VCs, about decision making so I think that's one of the best books on decision-making, on decision-making biases and so forth, it's a little bit dense, but I think that's a good one. I would say in the classics, Blue Ocean Strategy is a good one, I'm talking about the classics all time not the recent ones, right? I mean, so Blue Ocean Strategy by a professor at Insead is a good one, which is really talking about this philosophy that we are big believers is on one, on one attribute for your startup or your product where are you they don't say 10x, but where are you 10x better, where are you world dominating, where are you world beating, so that's a good book. Peter Thiel 0 to 1 is very interesting, again a classic I only talk about classics, I think amongst the more recent ones, you know, there's a really good book by Michael Bosse on, you know, on negotiations. That's a great book. So, That is like, I have a long list and as and when you posted podcast I can give you my top ten list for product, for business for you know, self-improvement, whatever, happy to share the longer list. What point in life have you felt lost or directionless and what help you recover from it? Like I said, I'm a big believer and practitioner and encourager of people to take a year off every 10 years, so actually the way I got into Prime was through my journey of call it midlife crisis, call it seeking the truth, call it purpose, call it whatever when I took a year off in the summer of 2014 it was going to be till the summer of 2015 but ended up being six months and that was really self-discovery, reading, purpose, and I went and read a bunch of books on death, mortality, happiness, spirituality, whatever, all those kinds of things. So I think that it happens, you know, time and again. Entrepreneurship is also a very lonely journey so I think it's very important to build a great support system emotionally, psychologically, so I think just having some centering for your sort of self, whatever be that practice, for some people it's sports, for some people it's watching sports, for some people it's meditation, for somebody it's running marathons like you have to have a daily centering practice that really helps you and that is what has helped me whenever I've gotten into these slums be on my 1 in 10 philosophy. What three mistakes do founders make while pitching to you and what can you suggest them to make in their pitch, which can you help them increase the chances of conversion or conversations with investors? Right. So I think one of the biggest thing is really figuring out what is the purpose of that specific pitch. If you and I are meeting for 10 minutes of the by lines of a conference, you pitching me 18 features about your product and blah blah blah and like the, you know undergraduate school you went to or whatever is not really going to help right? Right now, we're just trying to put the hook to say you're doing something interesting that might add, you know some value or fit in your mindset or might surprise you, right? those are also very good pitches. So having a very sharp elevator pitch because often times you do end up needing people in various events and so forth. If it's a full formal pitch, I would really say just cutting through the chase, right? Like, everybody will always say it's a hundred billion dollar market, it's a trillion dollar market this is like the best thing since sliced bread you know, I'm like very simply if it's early stage like, who's the customer? What's the problem? What's the inside? How did you get an insight into that problem? How did the co-founders meet? Just the very basics, right, of customer problem market, why this is the best team to solve that problem is often a great pitch right rather than a, and of course, we will get to the spreadsheets and the billion dollar and the ten billion dollar and all that but that's usually much later so you tend to say hey, I got the meeting, like, I got to dump everything you really want to cultivate it a little bit so I would say and the last thing I would say is just be appreciative of the context of the investor we advise our founders when they go raise a series As, series Bs and so forth is, let's understand the mindset of what kind of things that firm invests in, what kind of things this particular partner is talking about. Most investors are now very active on social media certainly I am doing a podcast with you now, but you know, we do our own podcast I blog fairly frequently on LinkedIn and on Twitter, my partners do the same. So you have a good idea of kind of what is the world view that this person comes into and I'm not saying pitch to the world view, but just have an appreciation for the worldview, as opposed to saying Hey, here's what baby go go does and here's what Sheroes does and here's what Prime Ventures does and like I don't really care and they're like look, I don't, you know, like we have to reverse pitch entrepreneurs right often, and start to say, okay where is this mindset of this person right? If they already have four term sheets and were like the fifth person that they're dating it's a very different mindset right? Like I have to see Hey look does this even make sense for them or not? So I would say those are the three things have an elevator pitch, in the first one just establish deep connect to saying, oh, I'm really interested I want to double click on this I want to drill down on this, and the third thing is do some research on the context of the investor or the firm so that when you walk in you are a little bit advantaged.