I prefer hi Mike. Hi everyone. Welcome to the show. The show is dedicated to reviewing books today. I pulled when I would review the book start with Y by Simon slack, so what do you think about the book apoorva? For Mike, I think start with white really tells us very accurately why we need a why in life. That's a goal or a purpose that gives a life's a deeper meaning and with which you know makes everything else is secondary and hopefully this is should always start with why why should be the reason for doing something? This is this why should be the basis for every decision. And organization or the leaders make and every message that they transmit. Yes, exactly. Yeah, so this book also tells us how most managers and you know organization stick to incentives and threatening to kind of motivate their employees. Yeah, but good managers Inspire others, they instill in them the will to take action. I think that is a really good point which the author has put in. Yeah. I actually think that's very important because as you said if you inspire people and still them With the will to take action, then that type of motivation is a lot deeper lasts longer and it can't be tarnished with material incentives like incentives incentives as you said or even though threat of negative consequences. You can't use that to manipulate the employees Behavior because if you start acting for for the sake of rewards and incentives, if you start realizing that there's like a deeper meaning to your actions, then you're more inclined to actually feel like you're doing what you like life's calling. In is rather than being feeling like you've been compelled to do something because of these threats. So because of these incentives, yeah and my what do you think of Golden Circle that the writers and writing? I think the Golden Circle that's the key point which she made throughout the book is committed in chapter one and he's just referenced it and explained it deeper and deeper with the subsequent chapters. So the Golden Circle is you can imagine the Golden Circle like A Target or a bull's-eye which consists of three concentric circles the central most Circle which is the most important is the y That's the bullseye the why is the most important Circle and it basically talks about the motion of a business or an organization as in white was founded. What is it school? And as you mentioned earlier, why does it exist? and around the smallest the bullseye which is why you have the second Circle which is the how so the how illustrates the way in which they actually achieve the objective of the organization like one of the processes in place and they have for example could be a manufacturing process or it could be business culture in the organization it basically explains how their objective is achieved and Finally the last Circle the outermost circle is the wort and it describes the basic activities of the business world Innovation, which is basically like manufacturing or of offering certain services. So and we should always explain the way I explain it starting with the innermost Circle and which is why and then the how and the what Simon sinek actually talks about how businesses should approach business in this manner as well. This is the business model that you should follow start with the innermost Circle and then work your way out. Yes. When we make distance we concentrate on why more than what I think because why has the belonging what is irrational think? And actually like a good case study would be to look at the example which Simon sinek has highlighted in his book, which is the example of Apple. So like their slogan is think different and they always talk about big Maverick big doing things differently from everyone else challenging the status quo and that that's basically the wife which is challenging the status quo and being different from everyone else the how which is the So cool is basically to create like a user-friendly or visually appealing approach to design an interface and any other problem that we might we might face in the design sphere or the artistic sphere and how do they solve this problem? That's the final Circle which is the what that's what solution they've come up with these specialized computers smart phones and MP3 players. Yes, and he even talks about Customer Loyalty here. He gives a very good example of a Harley-Davidson motorcycles. Yes. Yeah, there's multiple huge community of loyal followers like for its customers are highly isn't just a motorcycle. Yes, in fact important to them. Yeah, it is so important to them that they wait for months to get the get the bike delivered after they order it. And in the meantime, they get the company's logo tattooed onto their arms. So this is some serious loyalty to the company we see here. Yeah, and as he said like this is the biggest asset a company can have the Goodwill from its consumers or its customers. Yeah, because if you if you have the Loyalty that it doesn't matter what product release, you know how expensive it is customers will still flocked buy a product. Yes, and the Loyalty by employees also is as important as the ploidy by customers. I think yes, that's very important that because your employees are your most valuable resource at the end of the day and if you have disinterested employees or employees who aren't enthusiastic about the company's vision and Mission, then you setting yourself up for failure. You need to have people who have the same vision as you were dedicated to achieving the company's mission. Yes, could you know very nice example of Walmart? Yeah, so originally was there why was to serve the customers and it's tough. So once the founder Sam Walton died, the focus was shifted to maximizing profits at the cost of the employees then dozens of employees to the company for being underpaid and Walmart ended up paying hundreds of millions of dollars in penalties and settlements. Okay. Yeah, I think this is a perfect example of why you should never lose sight of your why yes. Yes. The hardest part I think is in finding the why but staying true to it and keeping it alive is a hard part. Yeah, and the long-term people they can't lose sight of the white start focusing more on the water. And the how I think if they stay focused on the bigger picture of this and then I'll forget why they started and what it was they hope to achieve through them business then I think that guarantees the success in the long term. Yes, it does. So I think with that Apple we've covered all the main points of the book. Is there anything else that you would like to add? No, I think that's about it. Okay boo, right? Thank you so much for coming on to the show. It was great speaking to you. Thank you so much for having me and thank you everyone else for tuning in by Buddha by.