Good evening to all of our listeners a warm. Welcome to the bespoke show today. We are here to discuss stories. Yes. I know you are associating this with children's comics and children's tales, but I hope to give you an altogether different perspective today. For too long companies have relied on offering ideas only through rigid data and power points but time and again there have been alternate schools of thought that support narration to communicate ideas. So today I have with me. Mr. Beebe in Vargas who will give us different insights into storytelling to give you a background about within he's an MBA from tap me one of the best be schools in India. He is exclusively is extensively worked in the corporate world. And he's an excellent Storyteller by Passion. So welcome Gibbon. Thank you so much said I'm hoping my audio is clear. Yes, you are. All right, such a pleasure to be in conversation with you said and I think very brief interaction that we have had and you know, I've been wanting since ever then to kind of get involved with the I've been seeing all the work that you've been doing on LinkedIn and Facebook and then you know, I've always wanted to kind of be Associated and it's I think a great opportunity that we are here right now. Thank you. Thank you so much driven. So pleasure that you're here. Absolutely. I'm sure our listeners are waiting to hear from you and get perspective is into storytelling. So let me not keep them waiting any further. So so so baby storytelling as I said in the introduction, it is often associated with children's Comics or with fiction and stuff. Okay. So what do you think are the other applications of Storytelling right? So let me begin first state to help. Stan why is storytelling often associated with children? Right? It's why do we even use it for them wire wire stories like Cinderella and Snow White Grimm's Fairy Tales Tom and Jerry just so captivating and how how is why is it that they always stand out is because we understand that as kids at direct message to them might not work, right? It is through stories that you can let them understand make them think connect to their world. This little world that is there that we often are not able to You understand right? So I'll keep picks up stories and picks up cartoons first more than it picks up language from its parents and that's exactly the beginning of where storytelling comes up. So if you ask me where else can storytelling be used everywhere, let me let me take the example if I'm going on a date with a girl and I won't impress her. Of course. There is the fact that I go to a 13th floor of a fancy hotel. I can be dressed in Armani suit, but if I'm going to have an awkward conversation with that person and not know what to say. It's going to be simply a waste of my money and my time right? So let me do simple example. They did our date a job interview that you're going to go for, you know, most than ever that I've been training these students lack students across India for these interviews with ions and most often they come to me and say hey, so what is the ideal answer to questions? Like where will you be in five years? What do you want to do after be a y and B and I tell them hey, you know what? It was an ideal answer that. You want I might not be able to help but tell them your story and that might make the interview more interesting and for all you know, these questions might not even come up right and look at it. If even if you are giving if you're in a conversation with your friends, if you are an elocution competition, if you are if you are giving an extent Free Speech the best way to engage and connect a message is not by thinking of hundred quarts, but by mostly telling a story which will translate what you Having your head to the listeners end and that's exactly storytelling works. And if you take this two slightly serious matter even a business presentation a hostage negotiation situation all of these and the best of the best negotiators have said they use a related story method to connect to people who they want to take an important decision. So storytelling is everywhere is the best and most effective form of communication and as we go through this, Talk we're going to look extensively at different examples different people different types of people who have used storytelling to benefit than the best. So going back to your first example of a Tom and Jerry and other Comics, right? Is it all if it also because info Graphics or images have have a better impact or retention in the brain and that is that is why it is always suggested or recommended even in marketing that you know, use more of infographics and less Next applicant, please Mike my current work that I'm doing is on Cinderella. So I'm writing a Blog on Cinderella and we'll be home soon coming out and it is to show how the concept of Cinderella is to do with a self-made person who has to struggle and then eventually reach the glass shoes and the prince right? So there's a lot of inner message that is there and absolutely on right and that's exactly why and please understand info graphics and pictures are a A medium of transmission, but what will you show in those pictures if you don't have a story to back it? All right, so and that's the whole idea the story is transmitted or Amplified into people by using the concept of cartoons or pictures or you know, good-looking men or maybe a person who looks like a thief all this is required for transmit the most underlying thing. That is the story. So so if it's safe to split storytelling or story writing and narration here so I can be a good story writer and draw good infographics and create a good flow in the comic or even in a fiction, but narration would be another subject by itself, isn't it? So, let me let me understand this. So storytelling is a form of communication right when you say when I speak or when I write that is a me. Medium of transmission so both are two things. So being a good Storyteller does not necessarily have to mean that I can probably even put that in words or I can write it really well, right if I can say that story even through actions a lot of people translate you through actions, you know of Beethoven who could who play the music even though he had lost his capability because there was something that he was trying to translate and it didn't matter what the medium was so a cake at can grow So our great storytellers also writers maybe right button us fighter necessarily needn't be a great Storyteller because he could also pick up somebody else's idea and work on it, of course with minimal creativity or just be of let's say for example engineering College textbook, right? That is also written by somebody but there's no story them into it. That's not trying to tell you how router works by telling you an example and if they can put an example, of course, that's a Eight author then but there are a lot of books because just static right and the information they want to convey is just there. So his storytelling every writers cup of tea, maybe not but great storytellers also know how to convey their medium, right? So the fluid medium can differ it can be a trauma. It can be a theater. It can be it can be a comic book or anything. So the way you convey it, it could be different good. brilliant So so didn't how and when did you first experienced this storytelling and the power of narration? And what did you do there laughter? Okay. So this is quite funny and my sister always makes fun of me. My earliest instance of Storytelling kind of happened when I keep thinking when I even start saying these things and it started when I was a kid, I was four years old, right? My simple thing was I had to convince my sister who that I didn't take her and for four Road boy coming back from school the only powerful person he knows is the line because there's a line in mouse story that he heard only the line people of doing a nice I can watch the first listed keeps laughing at it again and again saying I told her kg which means sister I say that AG, you know what I don't know a lion came through the window and took it and went I didn't take it who I'm a sister kept laughing, but I'm still trying to you know in my limited capable trying to convince sir. Lion came a line. Typically, why was my sister can do I think you're lying. Right? So I'm like you the most powerful guy that I know came and took it. So your honor that that is the most earliest instance of me ever telling a story. Okay, so so have you ever faced a conflict in a because you have you have done an MBA from one of the best d.school you want in the corporate sector? So is there a conflict with your storytelling passion and your corporate career? So do people look at you as okay. He's a Storyteller. I know and maybe he's not serious about this job in the corporate. Well, it is to order it. You know, what happened? So help me. I'll answer the first part if you ask me but conflict. So I'm not quite I'm not sure if people took me likely that I'm not serious. What does two types of Storytelling that I didn't write one is to be along with my friends and my group generally, I love to mingle with people talk to them make them laugh. So I enjoy that myself so that storytelling would have things that have happened yesterday or you know, if I had some interesting piece of information kind of put some creativity to it and tell To them. That's one part fancy enough. My other job has been about storytelling. Okay. So my job in marketing in digital marketing has always been about storytelling. So I worked in the B2B space in the b2c space and each of your ad creatives. I've always tried to do a story try to tell them something that relates to them. Right, right, and I kind of want to take a minute to say or you know, rephrase what we used find a so, he's the chief creative officer worldwide for Ogilvy & Mather, right? I'm sure all of us know that he's one of the I mean, okay, we made from the biggest ad agencies and he says If your story is not real if your story is not human no amount of Technology can help you not today. Not any time in the future, right? So as much as we stuck to the medium and as much as I would have faced conflict because my role has been in storytelling always or has been to convince people of something. I've always found. This is an advantage. So you see a lot of applications of Storytelling in marketing and sales right? Not just in marketing and sales, right? That's very appropriate to think it we have a kind of containing it inside one stream. I think let's say if I have to communicate something as an HR to my employees, right? I can put forward rules into their face and say hey, you know what tomorrow morning, I better have all of you abide by this or I can reason out with them. Tell them stories of where this is work best. Right if I'm in finance, if I'm going to tell them just pure numbers and data obviously people there might be some people who would be just able to absorb that but how are you going to set this understanding inside the other person's head most often than ever? It's best if you can tell them a story. Right, right and the story does not mean you tell them some fiction story. You tell them stories around what you had experience with your customers earlier. It could be a story around what your company did better by employing this particular thing with somebody else had not done and they face some sort of trouble, right? You always put this customer and I always think this the what is so sit to bring the whole concept and before we go further is to understand. Why did the story even work with? Because it helps them relate like I told you about the children's case, right if I study hard and work hard you would read somewhere. No, but if I show them a Cinderella who had to work really hard and then eventually get her prince charming that makes sense. I think women you made a very solid point in this context about people cooking up stories or thinking that storytellers cook up stories. So if it does that hold true in many of the roles and functions that one holds incorporates, especially sales and marketing people are perceived to be cooking up stories many times, right? So I'm assuming here that cooking up stories means kind of creating a fictitious story of probably lying, right because life is too much of a word to use but see lying anywhere of cooking up something anywhere is not okay. Right you-you-you fudge or of my balance sheet. It's not okay, even though you can show some great, you know a great growth trajectory. You start. Okay. So lying anywhere is not okay. And when I say making up stories, I'm not saying you create one of your own I'm saying if you look into your life and around you you can see hundreds of instances and you can take one of those instances and then translate it into a story for that particular message that you want to convey. Basically, it is not about cooking a fictitious stories. It's about presenting it in a different way enough stories. I mean, why would you cook up something right you cook up something because there's nothing existing I'm saying there is enough stories existing around you most of which you can yourself relate and be a part of like I would take help you should wonder what he said your story isn't really not hold true because somewhere somebody is going to understand that you fold them, right? You understand what happens in a specific case of a business or a relationship when the other person realized fool them. Right? Right. So up stories know. But I will say present your story in the most interesting way possible. So candidate going for an interview and just rattling out his degrees and the years when you graduated and very work. So rather than that, he presenting this in the form of a narration in the form of a story how we overcome certain troubles and how we address challenges and what he is today. So I think that would make fact rather than just rattling out the resume a bullet for every point and this is such a relevant. One question you've asked said right now that I've been training these students for their interviews to Iams. It just got over and I would not like to mention the college but one of the colleges have talked in colleges those this particular doctor student of mine who wanted to go into NBA right now he is like so I'm probably the best doctor of whatever and I have a family of 16 people who are doctors, but how do I make my case in front of an NBA family right and those particular instance where one of the calls he Also major, okay, and then you just like the what do I say because I don't understand the benefits right now. I don't understand the words and recognitions and I am like, why do you want to say somebody else's story right talk about how a doctor and an HR are almost the same because both are caregivers one for people and one for people in an organization, correct? There's a certain level of empathy that both have to develop And Beyond compensation and your degrees and the way that you can you know contain your employees it is all to do with can I relate to them as a doctor relates to a patient who is unwell? That's exactly where doctors exist. Even if you are not sick, right and similarly a charge exists when people don't have troubles but the first trouble you have with your salary or with the content of another employee, who do you go to go to the most caring person that you as you not your boss you go to the HR because you know does refuge there. Correct. I'm not joking this story sold well. This story is told well because because the the panel of professors the three of them 60 plus years old, they're like, you know what I think this works and not say that they said hey, you know what your story has changed your being or anything, but they were quite okay to continue the interview on those lines. If not, he would be trying to answer questions on comps and benefits on R&R on employee laws, and he would not be able to say a word. And therefore because his real story that he would never stand a chance. And this is exactly what happens if you can tell your story and your story mostly will be different from somebody else's it's always like that because you will have certain elements to which you saw the angle in which you saw and how you can relate it to the message. You want to tell you true true. So so I think that key takeaway from that is that be original you everybody has his own story to narrate enough stories as well so much. All you won't have to cook up a story. But within the don't you think having one original story is a different issue and narrating a the ability to narrate. The story is altogether a different trait. So how does a person develop that skill to narrate stories? See there is two ways you can do this. Okay, and that depends on what are the different aspects of Storytelling right? Even before you think hey, you know, what? How do I develop the skill you need to understand what includes that scale now? What are the key aspects of that scale? The first one is to understand who is your audience? Who who is your audience? The second thing to understand is what is the message or the ultimate objective? I want to drive to them. Light is the happily ever after is the war movie that I want to do. Do I want to tell them I'm the best candidate or do I want to thank the interview door until this girl that I liked her enough to marry her or say that hey, you know what we can just be friends. It's all different. So you need to understand your audience. And what is the message you want the river to them right after you've done that you now have clear thought process of hey, I have a b c d stories which I think is relevant to this person. Who is it? What I do before all my classes. Hmm, I think a lot of great professors who have taught me. I could name a few one is of course one that you know Professor. We not mother with his glasses and marketing we're good because he had jokes and instances and stories from inside the college to tell for each concept explained. So what happened is we basically laughed and wrote down notes from the beginning to the end. So you understand what he's done. So he understands that this group of people. Understands these stocks or these kind of Concepts better when told to them in a particular fashion. But that's not how a director would speak because a director has to give a different tone and objective. Right? His objective is to keep us in our limits right certain times when we overstepped the limits there. You can't be laughing and making a joke too. So the first thing is your intended audience second is the objective of this particular story telling and the third is to choose if you have six stories, which are covid best one the one that delivers the best impact. Hmm. Let me tell you this. Stories help people one catch up the information that you're saying really quick and helps them to retain it longer. Right and that's exactly the reason why storytelling kind of helps dissipate information really effectively. Okay, right. So so to your question, so this is pretty much what storytelling kind of helps and if I have to go back and answer this question. Hey my presentation skills. How do I know what kind of stories to say? Yes a certain level of formal training you can take right to understand. What are the basics of a story? What should a story contain? How long should a story be? Should I keep rattling about my achievements and things and keep people poured or Tell them a story just long enough to keep them curious to ask me more questions who write my mom kept saying this W talk a lot. You need to stop and talk for one minute. And if they are interested they will ask you for more. All right. I think that holds true even for storage and the aspects you learn by yourself is when you're around learn to observe things. The second thing is tried to take these things you've observed and relate it to situations. Right? And that's where the strength of a Storyteller is not about how many experiences you've had and not about how much of technical knowledge you have. It's when you can marry these two is when you've done your effective communication through Returning so the basics of a structure of a story all too formal training pick up certain best practices how long the story should be? How should we present yourself? All that is fine. The other important thing is what we need to know is what kind of a Storyteller do you want to be? Do you want to be a funny story teller. Do you want to be a guy who tells a dark story? Do you want be a person who sells a very serious story which is controller and action right? I don't expect Michael Bay director of Whirs to make a love story I'd be scared to watch it. Right? I'll same time current Java got this big backlash when Kabhi alvida na kehna movie came out. This is internal six, right Johanna was known to make the Archie comic kind of love stories blooming happily ever after great stuff and suddenly hits his people and he was and are happy to read from very famous bloggers that he was called as a popcorn populist meaning people who Love come they'll get a feel good Factor eat some popcorn, you know feel good and go off and then he hits the with the Kabhi alvida na kehna talking about broken edges, right? Probably some sort of infidelity and you know some very not so rational or you know, not so fancy ending that because the audience expected and the moon box office because it's not all bad. So this is what kind of story do you want to be. Do you want to be a mix of a lot of things or do you want to stick to a particular theme that That will be the case of your strength or your weakness and I would say at to add to this if you are a Storyteller and you're beginning to do it pick a theme and stick to it for some time pick it up and try to master that before you try others because you need to know effectively what kind of tone works with people. So try to apply this particular theme that you're using in multiple audiences and see if it Are you a funny guy? And if you're not don't ever try jokes. Are you a serious guy to do does I owe Michael Bay and if you are if you are not in fear current. Johar imagine current. Johar directing Transformers, right? Hmm. All you're going to see is Megan Fox and I forget the guys name, but both of them Lee probably even the song comes in between the movie and that's not what the was. What are the or your or your audience wants? So these I think separately what you can train externally and what do you need to train yourself internally these two sets qualities put together. Lets you become or in owner to yourself. It was storyteller. Right between I picked up a couple of themes as you rightly said, you know, it depends on the kind of theme that one wants to get into right so you can be a serious guy or you can be a stand-up comedian or you can be a different kind of story teller. Yeah, but the people of segments like the corporate stories and the news that comes in the print media or the TV channel Electronic media. So I see lot of negativity there for example in the in the media negative you sells better. This is what I have observed. It corporate stories. It is more about Rags to Riches. So people are very keen to hear how a person struggled and you know became a multi-millionaire from selling in this garage or going on in selling things and then building a multi-billion Empire then also if is it that itself that way or how is it see, let me take I think you've mentioned two instances and I'll take each instance separately. Hmm. Okay. So the first part you said is why is that The lot of negative news, right? Why does that cell? Right and I'm going to I'm going to take something that some very interesting thing that Tony Robbins said and he says that the human brain is not designed to be happy who let me say once again. The human brain is not designed to be happy. It is designed to survive, right which means that my human brain today is not that it likes. Dinner is a sadist in saying that I am trained to look out for survival mechanisms to see what has gone wrong so that I can correct it even what a happy is there. You're probably thinking. Oh my God. What if I lose this money tomorrow why a couple of 30% difference does it make you are you going to buy a new car normal just like that. I just like to keep that money in my back. So this is your brain telling You hey all is well now, but what if something goes wrong tomorrow? All right. Are you ready for a survival? That's why when you see the twitching of a bush you suddenly are led to believe that it is a snake or the Tiger. Though they might be not in a single evidence of tiger being in that place in the past hundred years, but your brain has been trained for survival. So it is not pessimism or negative news that we feed on it is brains this particular part called I'll go and slightly technical here. It is part for his amygdala. Amygdala is the one that looks out for potential dangers, right? And what happens is because our mindset is that Eventually everything that you look for will be similar to that because of a one more part of your body called the reticular activating system the reticular activating system. Don't take a big word just a Ras Ras is responsible for why you see a lot of BMWs the moment. You've bought a BMW so you see a lot of them only when you have bought a green shirt, you see lot of people wearing three that that's that's something is happening to me as well. I've seen my My dad got really nice car. At least nice at that point of time. I happen to see it every other car of the was the third car was a Toyota particular Total Car. Hmm. What happens is your brain is saying hey, you know what? I think this is what you like. So I'll show you more of that. Hmm. That's why they say stick next to great or good people so that you know, when your thoughts also get aligned it will look for those kind of thoughts. So combination care amygdala, which is not a pessimistic or in your brain. It is a survival. Pink a careful Instinct saying that hey I'd like to be sure that I don't get into trouble. So it's like so you're the average of all the people around you absolutely how does that happen? Because the end of the day your brains Ras is going to look around and say hey, you know what the three great people three not so people. I'll stay in between right. So that's exactly where you are a sa amygdala helps you to survive. It is nothing to do with human beings being dissatisfied in economics also says this right economics the Basics of Economics rest on this theory of non-satiation the human beings. I never be satisfied. Hi. Are you tend to agree that you know, the we are always searching for- news. I think the brain searches for negative news amongst all the news, correct? Because if you look at the current context also people are looking at the news to search how many more people are affected in the country with covid rather than the number of people who are actually recovering from it. Absolutely. I mean is probably not very great to say and being a human. Myself every day morning. I'm so sorry I'm saying is I should not be everyday morning. I'm looking for how many new cases correct? Correct has India Dutch thousand yen. Hmm and I think to myself what the am I kind of trying to measure what is this current trying to look for because my brain wants to oh my God, how much more serious can this get true? True? How much worse can this get so I can prepare myself. How much can you prepare yourself and taking a slight detour to understand if you have look at your brain, and if you think of all these things and if you let you affect your how much can you take care maybe for another three four more days till it gets even worse and then you have to be like everybody else or for all that, you know, everything's going to be fine next week onwards true and that's why negative news sells because your brain is alert not for the positive things because it is doesn't want to be happy. It's trained to survive. And in fact, there could be positive news, but our brain is only looking for the negative news it yes, because I told you the RAS makes it work like that, right? Because yeah, and then the next thing is URI is immediately functioning. Okay, then I look only for alerts. Hmm, right same thing. So now going back to the second example that you asked for is why are all corporate stories about Rags to Riches now for that again, let's let's again look at this question. What why do stories what do I tell the stories have to relate and connect to the audience? Right? What if I told you hey don't study anything fail through your school don't put any effort and then God will give you a billion dollars. One of the storage is not over. The second thing is that's not giving anybody. Hope nobody is going to put more your make a story about people who are privileged. Nobody wants to do that. You can all your religious books the story of Jesus the story perhaps the story of Brahma the story of my other region story of Buddha all of them very influential people with a rich people most known as princes and eventually they give up of that to struggle and become like another human being. Hmm, right? Right, why because they wanted to relate to a common man giving him. Hope that hey today could be bad today's your eyes. But if you put in the exact or the amount of effort that you need to to-morrow the success for you too, and that's what everybody feeds on and that's what is the strength of more these one line story a chair then eyeing it. Hmm, because today I'm sure you might have troubles you have a loan that you have not paid. But tomorrow if you do all your stuff really well, and if you really really strive you can get through instead if I tell you hey, you know what I will take care of your loans. Don't worry you get wasted that's not a story people want to hear people don't want to hear the story about privilege. Look at your movies. Right? Look at the movies of pursuit of happiness. Look at the movie of jab. We met well person throws away all his riches look at the movie of Rocket sing all of these tell that hey at the end of the day the man who strives and hustles the most is the guy who makes it big correct? Why do I have to tell a rags-to-riches story or a garage story about how big corporations were formed because everyone starts there and having been on the front of myself. I remember when we had our startup it. I was 12. We didn't take a salary every month. We stayed together in the office itself because we have money to pay for rent of the horse the the place we stayed and the places we worked. So what kind of story do you think? Can I tell that person can tell you that? Hey, I am so privileged and you're not worth it or can I tell them today is dark but tomorrow this. And that's exactly what happens in corporate also today you start as an assistant manager tomorrow, you might become CEO right? And that's exactly the reason why all stories are on Rags to Riches or the other case negative stories because that's how we are tuned to it and the newspapers know and the companies know that if they don't sell what the people want to hear. And there's no story in their company or in their Enterprise. You're gone. True and that I had that exactly is the reason why what you asked me to do instances happened, right? We being there are two questions from our listeners cells. Just waiting to the chat, right? So right question is from Ramen. Is it shot if what what about versatility? Yeah. I saw this question and it came along the lines when I said when you start as a Storyteller stick to one particular theme, hmm, right and Would again go back to the same sentence saying when you start as a Storyteller when you start at a profession when you start in a college do one thing. You cannot love a hundred subjects and a seen one right once you've pasted in one for example, I love teaching and I love technology. So I didn't Engineering in computer science not liking all the subjects, but once I did that and finished it, I knew what I liked. And I knew what I wanted to step forward into hmm. But if I did engineering and VBA and Fine Arts, hmm, I look at the average of all of these and probably not even done. Well, so when you eventually become a great storyteller, You can shift. So the story I tell my students in an economics class to make the concepts easier is not the story or the tone. I maintained when I'm doing a sales with you with my teams. By whom I'm sure you have also seen that the story that you tell your daughter or your son to make them have food is not what you will tell your sales teams when you're doing the quarterly reviews, correct, but you need to know how to manage it. Well because sometimes if you're not good with the with either one of them both your audiences are not going to listen, right? So when you start off don't think about versatility versatility is the luxury of a person whose attain some sort of These in a single place right the same thing comes. All right. Jack of all trades is the master of none. Do not stop me. Right and that's exactly what I'm talking about. I hope I've answered the question clearly if I hope he's listening. Yeah remiss if you have a question back, I'm sure you can text us back and we'd like to make an elaborate a little more on that just to look at the next question. I think someone's asked. What is Ras Ras is like I told you a part of your brain called as a regular activity system. And that is the one that looks for patterns of what you like. If it if your brain suddenly feels that it wants to eat Biryani you will. A lot of restaurants workout on this fact of your got Biryani here. You've got Biryani this you have that intent to find patterns of what you're looking for, right? So that is what you are a as is the reticular activating system. Sony Joy I hope you've got the answer in case any of you want to join the call feel free to discuss about any related question. So between the can you take us through the most interesting or memorable story that you have ever narrated? Okay, that's what I would love to hear the story itself. Hmm. Okay. This is one story that I've been using a lot I can tell you I mean, is it the oldest story that I've told maybe not but it's one that I have told in the many many sessions that are taken and it kind of has worked. Okay, and this story made a lot more sense to people after 2016, right? So Because it was on the story of an Akshay Kumar movie called are left. So what happened in the story and I asked us to my audience also, what should have you happen to see them Story? I mean, have you seen the movie airlift know? Okay, so it was more on the lines of the Gulf War the invasion of Kuwait by Rock right and how the world's biggest hostage situation of hostage situation, but the most biggest are equation in Instance happened but 350 Air India flight brought back 1.5 lakh Indians and one man who is voted by Akshay Kumar in the movie. He is the person who kind of worked with the government of Iraq and Kuwait in all the other Clues is very influential and he one who brought them back but there are certain parts of the story in that terrible invasion of nine months that is not shown there. For example Indians close to about 1 lakh people had to live in a desert in outside Jordan for 12 days at 60 degree Celsius temperature 60 degrees. Celsius is not bearable trust me because I have I've been slightly close to real in India before we do 35 and 40 and he's like, oh my God, what is this? Imagine being in 60 because it now let me tell you icing on the cake. There is no fan. You have no money. There is a tent that the UN has put forward in which hundred people have to sleep inside the same tent my gosh, you know every afternoon a truck comes from the UN and throws a packet of bread and a packet of curd if you catch it you get food if not each to themselves. Now this was not shown in the movie and this happened also because the Indian High commission or the Indian guy is officers here kind of took a lot of delay and they did not really put so much of effort to understand as a huge situation happening back there either through lack of communication and not trying to bad-mouth anybody, but just to say that for whatever reason it is. It didn't work out for them. 12 days imagine having to be in a desert and this is not shown in the movie, but I know this because I heard it from a person who was five years old when she was in the situation. She was there in the desert. Oh my God, and that five year old person is my sister. Who I was there in that particular situation as well, but I was only one year old, but I don't remember what she told me what exactly was happening. And this story resonates and is still quite my sister my brother still in Kuwait, you know, we have been born and raised there as well. Once with the invasion got OB went back always been well since but that story kind of resonates with my students when I tell them this is what happens when people in positions of power ignore or get lazy at their jobs. Hmm, if I told them otherwise, they'd be like no sir. What do you know about life? How do you know that? This happened the moment that I tell them that this is this is this is the worst that someone can be true. Nine months of invasion. You don't know how when the rocky will call you out and shoot you right in the streets and people who saw the movie airlift understand the kind of terrifying things that was done. Imagine having to do that. So this is one story I have told and in every place that I've told this it is garnered the same kind of effect because then people relate to okay, you know what? I think he has a point. Hmm, right. So one of the this is one of the interesting stories a lot of other stories that I've told some other funny about things that happen in college with me so that you know, my students understand that hey, you know college is coming up. This is what we need to think about. It is not think that we are not supposed to think about a lot of stories but one of them which are because I teach a lot of these Civil Service students. This is what has garnered most effect. Night has a lot of very strong underlying message to in the good things of life that we get instead of. Interesting. So I think you made a very valid point again about the social the message underlying each story, especially the feel Stories. The funny stories are of course keeps keeps us in Good Humor, but the serious stories. I think there's a lot of learning also from these things. Absolutely and I think even my economics classes, I never carry a book because I found it difficult to learn economics when I was an MBA college the server's an amazing Professor, but I could not pick it up because I do not have a background. And economics or in business. I found it difficult. But when I Was preparing for my civil service is an amazing faculty. I am not trying to advertise people here, but faculty calls terminal and a lot of people who prepare for civil service know this person. He does online sessions but his actions are so funny. He takes us instead. He's takes us through instances of the Prime Minister of Rama Rajan of Vijay. Mallya to explain all these Concepts and at the end of the day that thing doesn't move from your head because you understood every part of it. Great, even without using a book or telling me word, which I cannot even break in my head. He's able to transfer that kind of knowledge about what Economic Development Area happens in what has happened across such a difficult subject that people still tell it is it is flown in easily. And now I started teaching them. Right right. So I just try to translate the same thing to my students of not taking a big book into their classroom. I try to kind of use this kind of humor because this object is light. So it's only the strong you need to keep it light with them. Hmm, right? So that is the The other example that I feel the storytelling kind of helps when you're using humor. There is one person is totally Connie wants to join the call. Can I take him? Yeah, please. Hi Ali. Hi. Welcome to open Talk. I think from a Don how could we address a situation where people have different emotions? Well, Aaron it is to understand when you go to an audience that's always going to be our 10 or 20% or deviation from what the general audience could be, right you're going to give a talk on Career guidance for engineering to a bunch of science students are going to be 20% students who? Probably don't even care about engineering. Right and how do you accommodate them? Is that one you try to effect or affect the maximum audience or where the maximum interest is in the meanwhile, you also try to understand with time that there is a small part of the audience who probably are not getting what I'm saying or who don't relate the best thing to read them start asking them questions not about engineering but generally about what they like Let's say of different emotional needs that say if I'm a self-help group. I have people who probably went through a divorce. I can have people who probably had lost their spouses, right? And am I going to approach them in the same way? Probably not but that comes with time that you analyze your audience. Even if you look at a lighter moment a stand-up comedian he analyzes his audience throughout to see this effective participation from every end. And if not, he kind of pick somebody. That group somebody who that group relates to and talk something about them. But like I said, if your central message is aligned to a certain group, which is a majority while also interacting with them try to deliver it to as many people as you can if you cannot do it for all of them. Right. So that's where I think a story teller has to work with right? Maybe Mike wait till doesn't work with the person who's probably had some other sort of an experience So eventually in the course of my class or my talk, I'd probably take some other experience about what happens. So that might relate to him but at the end of the day my question is what is my intent? What is my objective? Who do I want to deliver this message to and for me it is to reach out the maximum number of people available there. So I would always try to stick to that. I hope I'm making sense. Yes, definitely. I hope the listeners have also found the entire industry if you have a difference of opinion or you think hey, you know what, I think something different, please please do send out your comments and suggestions and we'd love to and sit properly will also take up your questions separately. We would love to address as many as we can. Yeah. Yeah. So we've been before we closed last hour or two questions any advice for aspiring orbiting Retailers that is 1 and second in case people want mentoring help from you. How do they reach reach out to you? Well, like I tell all my students it's not that I'm probably the guy best in this but I would certainly hope that you can take my phone number and just of course, I don't pick up calls because a lot of business work and always there but I definitely catch up with you on WhatsApp and on case-to-case basis we can even connect to her called right and to go to the first thing that you had mentioned is first part can what is the advice I would give? Okay, like I Or since the beginning one is stay and understand your audience first before you decide tell a story. That's the first part right and like I told the second one make sure your story is as much as possible real. These are simple things that you can do all the high-end oratory skills. You can develop later but stick to these Basics the next like I told you select a theme. Are you a funny story teller? Are you serious danger if your audience always going to be the poor people in a village or is it going to be the high class high-flying socialites? I think these three and the last and the most important thing. It is not only important that you observe things. It is the the pain that you have to take the time that you have to take to connect those observations to a particular concept a message or not objective and that's where you'll be able to tell more stories. So I think that's pretty much the advice I can give to anybody who wants to be a Storyteller brilliant brilliant. So to quickly recap so begin the you have told us about storytelling and you've told us about being observant. We have to observe things around us and go take a pick up things from our observations and be as realistic as possible be original. Don't try to cook up stories cooking up stories literally means the Making fictitious stories. So rather be and pick up themes or segments. That one is good at so all people need not be good stand-up comedians. Some people might be good at writing serious stories. Some people might be good at writing about certain other kind of news. So pick up what you're good at. I think that comes only through exploration and trying out different things absolutely storytelling again. You may pick up your own choice of medium special story either. It could be a good thing. After artist you could be a good writer or you could be a good filmmaker. It all depends on what kind of medium you want to choose and what you really are excelling it, right? So the five to six key takeaways that that I could thought I should share again in the summary absolutely makes a lot of sense. So thank you once again begin. Thanks for taking out time joining us on the Beef Pork show on open talk and I'm sure so much set as well. Great, so, thank you very much. So and we will meet up again soon. Absolutely. Thank you so much for your time set an absolute pleasure guys. Thank you so much for joining in and this is one thing likes. It had said that, you know something which is not keeping the kind of importance The Art of Storytelling and it's an absolute pleasure to have spoken to you guys for this long and hope to see you guys again. Thank you. Have a good evening. Thank you.