Let's talk about your childhood. Whatever you want to start the formative years of Shraddha before yourstory. Thanks, Anand for asking me sometimes I feel people should ask me all these questions and it's great to see your VC asking this question. So I was born in Ranchi and I grew up in Patna to in a family of four daughters. And the youngest was son and it was a very interesting because you know, we are a product of our circumstances and where we grow and we raised so I remember my mother was very scared because we were four daughters. So for me till standard one to standard 12th, what I remember is just going to school and coming back and my mother had to sacrifice a lot because she got married at 16 and she had us all and she wanted to be a doctor so she gave up so she put everything and she was also very fearful because my father was in Merchant Navy, so he didn't stay in Patna he used to travel. So she was alone raising our sweep. You know, I still remember that made used to be a scary thing locking it we had this whole thing that all of us used to lock so these Things were you know to shape me because I wanted to be the protector taking care of my mother and I always wanted to win for her because she had lost so much because my grandmother got the widow at 17, so that shaped us and that my you've ever women every day. We were reading women getting raped girls, you know in Bihar it was very bad at that time so that and my mother's desire for us to succeed. So I was a very good student. So in fact, I was school president. I used to top my classes because for me it was all the thing to make my mother happy. She was my reason for everything and I went to Stephen's because I heard that okay, that's the passport to great life. And I knew that Bihar me nahi hoga so I have to get to the best college. So I study did well, I got fourth ranked in the University. So I did quite decently. Well, my mother had this dream that you know, you go and become an IAS officer in such a be Bihari dream that everyone in Bihar and he's done up' has this, but I went to college when it opened my eyes to a lot. More and I realized that my core thing which I am very good at is I thought in communicating we beat writing beat speaking so that I got exposed to which my mother thought is that oh my God, she's losing her mind and everything, but then I went to then after Stephen's I did my masters. In fact, I did a paper on the effect of partition on women. So for women was a very close subject because I grew up in a family of women and I'd seen you know, when you say patriarchy and all those things I know what it means when When you know you grew up there I grew up. So and I still remember in Stephen's been had gone. I used to wear salwar kurta long usko kya khate hai long. So get their oily hair and all that and I learned what is being more modern. I feel now I'm becoming young and I'm becoming like a teenager because that time it was like, you know, you were carrying that burden that you had to excel in your to take care and financially you had to be independent. So I used to give tuition and all that when I was studying in Stephen's what did you major in? History. Yeah, and and then I did my masters in supporting studies and then after that I went to Mica to do my MBA and I graduated in design management because I'd you because you know, the whole thing design was like that time. It was like, oh you'll get a job in London and all that. So I thought hey nahi kiya toh parents ko kuch aur, you know, my mother understood all those kinds of things ye bahar but then I joined Times of India. How did that happen from design to times if you know, so, I'd actually that didn't happen. I joined this company in Pune called elephant. Design, and that was my best stint because in elephant design I worked on these Brands Bajaj group Pune it was based in Pune. So there was this interesting study on they used to have this bike called eliminator which they changed into some different name. So, you know, there was this interesting study. We did eliminator was not working. So I had to Dome around the whole Pune one day and asked people so there was this great study that came over or pulsar is like my wife Eliminator is like my girlfriend. Nobody wants to buy pulsar changing of the branding position. So it gave me deep inside. Made by Pakistan Vio that company and you know, you're young you're roaming around everywhere and getting information. So it made me good at data collecting and I was good with people so understanding what works what doesn't work and I also realize what we might think is not correct street me jo admi me hai vo he janta hai say, yes, so that learning that if you're in the man on the street knows any day better than anyone in the strategy room or with the big words whatever so I learned that and that was very useful because the best thing I did when I was in Stephen's is fall in love. So Gaurav, who was my boyfriend for the longest time? We married and I married so nobody knows this but I did my court marriage at the age of 19. I didn't know this and and that's why I still see I joke that I'm still married at the way. But so he got a job from IIM he was in IIM Bangalore, so he got placement in Bombay and I was in Pune so then I applied. Okay, let me figure out what to do with that. I wanted to be with him and I got job in times of India and it was very good because luckily through various stints. I used I got to work with the owners of times of India and an extraordinary boss called Shivkumar. So I joined CNBC and in both these places I realized that and I don't want to name companies, but I thought somewhere stories were missing and there was this whole thing one successful stories or and I always had this quest because the underdog in me said that okay, there are stories like me who come from Bihar via surviving and we didn't have any backing why not celebrating those people and I had this itching that the more I see anyone getting undervalued. How do you value that can in media? I really thought that people don't believe in stories. It's news and koi succesful nahi hai jab tak ABC metrics you are successful if I dig deep and if I'm a great communication person I should be able to find something extraordinary real and that's how in 2008 and I thought okay if I Don't do it great ek skill toh hai that I can get a job you are reporting in these two organizations or what was your role so started with reporting but very bit move to the brand team. And then after that, I was working with Shivakumar where they were setting up the brand Capital team, which was doing activity in CNBC. There was a fun called capital 18, so I was working with Sadupradeep over there.