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Which all the other markets where you had a thesis vest in 2014-2015. We didn't work out for you. So this video content is one that we that didn't work out. We had also invest in a company which was more about video social networking which was in 2012-2013 time frame again, they couldn't take off because of the just the data access was not that that easy we had invested in in a company which was in the marketing. Automation space back in 2011. This was a company called a pie trait. Now, if you look at it marketing automation has become a very large opportunity and a lot of startups are doing really well over there. I think they are also little bit ahead of their time Flipkart had acquired them. We made some money on it, but obviously it was not the kind of return that we were looking for. But yeah, that didn't work out as well as we would have thought. What are the kind of returns. Are you looking when you bet on a company always? 20x hundred X right as an investor. You have to be very optimistic. You have to believe that there is a large return possible over here. I think for a fund like ours which is the 350 million dollar fund. We need to make bets on companies that are likely to be very large outcomes because getting let's say I invest a million dollars in in a company and get 1015 million dollars out of it on paper. It's a very good multiple, but for a friend of ours size a ten million dollar return doesn't move the needle because the the companies that that are going to be successful. We need to be wildly successful because there will be lot of companies that will not do well which is just the nature of it Venture investing. So to your question when we invest we build a view that will make a 10 20 extra turn on this if all things go. Well, yeah if that happens. Yeah, then I love love to invest in that company on reaching to the next 500 million users, which everybody's focused on today. Aw. Investing in vernacular companies like she a chart help you impact the ruler TFO customers in India, I think before I answer that question, there is there is a misnomer lot of people call it a vernacular. It's English term, which is not exactly very kind to the non-hindi non-english-speaking user. So I always call it original language platforms not vernacular language platform. I think when we had investigate the seed stage what had attracted is us to share chat. What was the vision of the founders to build a much larger horizontal platform where entertainment and this entertaining content was a hook to get people started? Because like I said, that's the first thing people would look look to use when they have ended internet on their phones. But over time the platform should have the ability to evolve into a much larger horizontal platform. And once you do that, you can impact many parts of their life as an example. Like we had anticipated people are already buying and selling stuff on church at you would see a lot of women women entrepreneurs selling. Let's say salwar kameez and and maybe blouse designs and those kind of things on share chat. There is an astrologer on see a chart selling his Services. He basically puts up his sort of like daily horoscope and then you can consult him to find the exact horoscope for yourself. So these are all the sort of like product and services transactions that We had anticipated would happen on share that over time there. They are already happening the other area that they could get into a is just digital content consumption and paying for it. You want to check your exam results pay 5 rupees you'll be able to check your examples also over here. So I think I feel happy that we are providing an access to these users to these products and services which otherwise would have been very tough for them to find do you see that sounds like Cher chat enabling more financial transactions? Loans or Insurance in future. Of course, I think it's it's bound to happen. I would see here chat as a top of the funnel play that every day millions of users come to share check and each one of them finds a different use case to you share chat for now. Let's say a Trader comes to share chat to find the latest rates that are in the market now the trader at someone and I'm also needs working Capital Finance and at the other Other end there are these NBF sees fintech startups who are willing to lend to these users but frankly can't go into tier three and four towns because the channel cost will be too high for them to serve these customers. Can I be the go-between can share chat with the place where these NB F Cs and the spreader come together and alone can get dispersed. So yeah, it is likely to happen. When will it happen? I don't know. It's part of our plan maybe at some point in time. We'll do that. And yeah, that is another way to impact the lives of these two or three and four Town users as VCS. Do you ask the founders question? What if Google and Facebook tomorrow enter your domain what will happen and we have to let that question rest because in theory Google and Facebook and do everything but then there are startups who do things that could have been done by Google but are better done by startups. I think the way at least I think about it is that these are huge motherships Google and Facebook and For them to focus on opportunities that might seem small today is very difficult. But smart Founders visualize a small opportunity today tomorrow to explode into a very large outcome and so long as that is happening. It's fine to take a bet against Google and Facebook. Otherwise as Venture investors, we can just pack our bags and go home because there's always be a Google or Facebook or a PTM or anybody who's doing a very very good job, but there is room for a start-up to come and do a better job. It's almost always ask to discontent startup which are even smaller large that how will you make money? What's your you know view on it? So I think it's a fair question and it's a fair question today because this unproven give these startups. I would say another 6-12 months and they will prove that monetization can happen as a very simple example when all of us started getting mobile phones. I don't know 8 10 years back mobile vast was a The these ringback tones and wallpapers and music and all of those things. Right and users used to pay five ten rupees for these kind of things. If you think about from spending power point of view probably all of us were at that same level where today's tier 2 and 3 down users were but we used to pay that we used to do some digital transactions orbit through the operators if that could happen that day why can't these users pay today? So that's my thesis over time. It will happen. I think the challenge for or these content startups would be to find monetization Opportunities Beyond just advertisements because if you think about just adds being your Revenue model, it's likely to be a small Market because CPM rates for these users are likely to be low. So like I was talking about share chat. Can you introduce microtransactions whether for products or Services? Can you push Financial Services to them and there are many more Revenue pools to go after if you are able to find these other monetization opportunities. Beyond this advertisements I think 12 months later all of us will be pleasantly surprised on how well content startups in India have been able to monetize.