So let's look back at any of your portfolio that you think the audience might be familiar with... If not, you can talk about what they did talk through the early phases of finding this product Market fit and maybe once that went through a few Journeys. We`ll talk to Mukesh next then and here for more on the myntra journey may be some portion of that is good or any of the other companies also. Yeah, and I would say myntra is almost classical because we thought almost having four or five times. We thought we had a product Market fit and but we probably did but the scale would not work out right? and eventually, you know, you we ended up fortunately at the place where Mithra is known as a fashion e-commerce site and app but on that Journey, we tried offline stuff. We tried, you know things B2B. We tried personalization. So maybe start with what is the initial one? And then how did you go? Yeah, they, you know, the initial model was something A company called spread shirts, which is probably not even that popular anymore. They used to print personalized captions on t-shirts and mugs. And you know, let's say birthday parties. So you want your kids face on the mugs and distribute 20 friends of theirs. So they used to do some of that and then over a period of time we figured out that in India that stage. It was a fairly minimal Elite kind of Market which would actually go after something like that. So the scale would definitely not happen and we tried multiple different variants after that and we tried personalization at the B2B level. So let's say, you know, your company is going to have their 10th anniversary, which is what we're going to have a taxel. Let's say we want to give a memorabilia which has something axle written on it and to the hundred employees that you have so they would actually try to go B2B and address all those so we have tried that we have tried a B2B2C kind of approach. In malls with setup kiosks where people can come in and quickly pick. Okay. I want this t-shirt and I want my face on it and then either it will get delivered right then or it'll get delivered in a day to your home. Right So we have tried all these models before eventually, you know going after personalized t-shirts for the IPL teams and for Team India, and then eventually figuring out that the best thing to do would be to create a broad fashion E- Commerce. Got it, so in this case, it was solving but for a small what what is the challenge region? I think it was a scale challenge for all of these. Okay. So so thankful for all of these, you know, even you know, the personalized mugs there were some takers people would buy those for their kids faces on them. But when you try to do that in mass given internet penetration and given the ability to kind of do that entire access at that time, which was almost 10 years ago now it would become really hard to scale that Beyond a point current and the same thing happened with the kiosks and so on so forth, you know foot faults and Chaos will not that large that are that a percentage of that would actually become a large enough number. Got it Okay. So this is one example any any others that your call may be CommonFloor even CommonFloor. We actually started with this whole approach of creating communities and that's why the name was essential community, right so So we thought that given our you know, each of our experiences growing up in India. We used to know exactly what the neighbor doesn't does it point in time in the day, right? And and sometimes that is very helpful in in India. If you ever needed help from your neighbor, you'll probably find ten people showing up when you need one. We thought we'd actually put a platform around those kinds of interactions and create living. where people actually know about each other what they're good at and recommendations for each other find out local businesses that might be you know Niche and you know kind of been recommended by one to the other. So all of that was the going in an assumption about... 2008 time frame right. Yeah, I would say 2008-9. Yeah, and we tried that for a while and in a way it was actually beginning to work because a lot of these apartment communities where people actually do now You know each other and some of them did catch on but again at the scale level it did not work out, you know scale and monetization in this case, right? So so it was too early to get to scale and then monetization was, you know, we tried different models and none of it would work out at that stage in the country. And that's where we did. And that`s where we did pivot to kind of becoming a listing Community for rentals and for homebuyers and things like that and there we could actually get to Levels of monetization, right? So that was again more led by scale and monetization question as opposed to product Market fit got it okay So when you see monetization that business model, how could they charge and all that? Yes, and as this isn't there we tried multiple different ways and then some of it to work some of it wouldn't but but at least you know, there were Builders who are willing to kind of you know, use this as a marketing channel for the new properties and so on and so forth so we could find niches where there was a bunch of money flows. That was happening offline, which caught could be brought online through the newer in a variant of country. Got it. So we will talk about product Market fit. There are multiple things that are coming out one is actually the product itself, which you have to aim at a one person or a small set of people who are your ideal customers and then right here you early adopters? Yeah, right and they would probably live with the Kings. Yeah, because they really care about the problem. Yeah. And as long as you're solving the problem they will actually use you. Yeah, and then comes You know, how do you remove the Kings where the next set of guys may not be that forgiving forgiving with your product and they would still find Value from it. Yeah. So those are all product Market fit kind of business model come in at that time. Do they pay for it or later? You know, it depends on the kind of product that you're building. Yeah, some of it is more bit based on adoption. Yeah, and let's say the early version of common floor would be our people really spending a lot of time on it. So their monetization is That's important; Got it, but adoption virality and some of those aspects will be more important. But if you are building e-commerce, and obviously you need to get like an Myntra fashion directly. So you don't want to do transactions where you're not getting paid, right? So depending on what product you're building a monetization either can come in earlier slightly later and that you can kind of figure it out but is adoption happening would be a very important.. Got it.. and then the scalability of their adoption, right? So so how much of Do you have to go through to kind of get to from 10 to 100 1000 and 100,000. Got it. Okay, and the Hoops could be in terms of time or or yeah time reach ability channels to access your customers all of that. Right? So so that gets into the play... or so. Hopefully the cost of me as just how do you know all of these has a cost Dimension recorded. Any other startups that come to mind that have done this well and any learnings from those from the ones you worked with? Well, I would say, you know, as we are making progress into the India ecosystem than the newer companies are doing a much better job because I think there is a reasonably online community now available who want to try out new stuff. So let's say either Urban clap or CureFit or Coverfox or any of these companies, which are equal now echo, of course is little bit more be to be at least initially but CoverFox all of these guys that are able to at least get to some critical mass fairly quickly and that gives you a good test for that product Market fit, you know within that small community people really are we solving a real problem for them? Are they coming back and saying, you know this used to take 10 minutes before I can do it in 30 seconds now or whatever that Dimensions. Yeah, so that is happening and it is happening more efficiently and I think just sort of the ability of Indian consumers to get. Access to some of these products has increased significantly over the last 10 years. Yeah.