Good morning. I'll be sick. Good morning said thank you so much for taking out time first thing in the morning. Yeah, so as soon as I published about our conversation yesterday and as people saw this name, we create problems a lot of people started bringing me think that what is this we create problems because people talk about Solutions and there is one company that talks about creating problems. It's a good thing that you've done as an entrepreneur. You have a very catchy title for your firm Yeah. So basically, you know, it was an interesting discussion between me and my co-founder when we will now University, you know, we started as a we we basically built an AI which can you know, you thinking of building an AI which can create questions itself. Right? Right. So, you know, and we in our initial days we were selling questions, too. Too many companies has been Companies Incorporated and we go hey take our problems. Take these questions. You may not find it on internet. You can ask you candidates with all them hmm, you know, so we asked ourselves. Hey, what do we do? Like because we didn't have a name right? So we we were we were more of like Freelancers to companies and then and then then we know decided that what do we do? Like we asked ourselves seriously, what do we do? So so it's like we create Problems because problems is what we use to you know call when we used to solve questions in our competitive, you know competitions and all that. They can solve the problem. Did you solve this problem 6 problem similar ads so it came very naturally to us in a you know, Soren conversation and then we decide that. Okay, let's go with this name and a we put an acronym to it which is vcp. So after the idea no be catchy and a lot of people start. Added, you know papers and the Caldwell is very high. Yeah. So who are these problems for who finds it? Very useful? Yes. Oh this dries problems are basically questions on professional skills, right? There are there are like thousands of professional skills, you know in this world, right and all these companies who hire candidates for you know, they're open jobs interview candidates they need They need problems. These are the you know ideal customers. So these are something to do with logical reasoning or mathematics or or is it has something to do with coding and the technology. What is it about s'more on professional skills, not on academic skills. Okay. So when you say professional skills and could be it could be like communication scale or coding skills or you know Technologies different different Technologies, you know, we we basically our Niche is the you know ID sector Product companies so are niches, you know there we create lot of coding questions technical questions on different different or technology tools. We create questions on machine learning data science. We create machines from you know could be, you know, creative skills, like thinking critical thinking abstract thinking cognitive skills and stuff like that. So we have a library of nearly no 7,000 skills. Where are we? Have sold nearly 1.5. Lakh questions so far. Whoa, great. Yeah. So so you create all this in house and no not in how so we have a we have built a technology so that the speciality in Mississippi that we build technology where people can actually come and collaborate and you know and and build questions. So, you know, we basically create a lot of questions that people come and collaborate each with each other. Two or three person can create one question. So so that's how we build our question creation technology platform. And the melody is those questions. Yeah, and this and there are like testers there are creators. So, you know once created a stretch goal and and they validate the questions that those three steps of validations before we actually put it in our unarmed production Library. Oh interesting. Yeah. Thank you studied at nit trichy. One of the best-known college is the erstwhile re fee. And then I think you worked for a few years. You also were it enforces, right? So did there was that the trigger I mean in getting these aha moments and ideas I would say, you know ideas came from the University itself in my pre final year. Okay, and we were very clear about, you know, we want to get into assessment or in a field. Talent assessment industry and and the approach was different like, you know, we we took content first approach not the platform first approach. So basically we asked ourselves. Hey how we will survive because if we build a product first, you know, we need money to create questions and you know, where will we get this money until somebody buys a product and in India, you know people, you know, don't pay you for softwares. Yo, it's it's it was you know, so really did love market research. We did our you know conversation with lot of customers as well initial customers, and we used to see our competitors how to how they behave when they got traction at what stage so actually we took a different approach. We we said that hey, let's sell this questions to the company's once we build our library, you know will be confident about how questions are built. You know, how much do they match? Either in this industry and also in the first one half or two years of our journey. We were entirely focused on selling questions. And then we you know Ali started building a platform where you know, you can actually use the platform as a typical assessment platform. You can give the software to the candidates. They can come they can be proctored. They can solve it online test and you know, you can screen them. So Now these ideas came while we were in the first year of our offices in Bangalore. Okay, and and and be while I was walking in Infosys my role there was more of them about being strategic in to our Indies or it was not it has nothing to do with business. So, oh think nothing left in there and go. Okay. It was already on the road map. So the entrepreneurship bug go help. Big to already in college itself right in qadian. Dad was yeah, you can see that idea and parallely the there was something going on in the background as you worked also, and yes you yes because she has a it has an awesome culture of Entrepreneurship, you know, you can see like industry leaders coming from the college and we already had all those exposure exposure there so it wasn't helpful. Yeah. So there's a lot of research going on nowadays about entrepreneurs to come out right from college. These are people who are more matured and in their 30th her late 30s or early 40s and they say that you know the successes the chances of success are much higher for matured entrepreneurs. What do you what your take on it? Yeah, I feel so because because you know one thing one thing as is very important like who you are first of all, you know, and and and unless and until you have the right experiences, you will not understand who you are and And it's not about it's about founded lead business. Right? I mean any any entrepreneurship is about 400 business you need to understand, you know yourself or so that takes time, you know, we as a college student probably do not have guts to ask ourselves by who we are. You know, what do we know? Who do we know right? So these these and we have a lot of biases. So as you go along as you see the, you know reality your biases You know gets properly aligned right? I mean so and all those cognitive biases. So I think that there is a difference that of the very very early stage on. You know, let's call them students in College University grads, you know, they have some biases which is not properly aligned as we move along your biases gets fixed, you know, you self examine yourself a lot so you know and It's very important to understand two things. Like what do you sell and who do you sell right? So what are you selling? You don't have the answer and who do you sell to you don't have the answer unless and until you find the you know, ideal customer Persona and finding an ICP is very very tough because you know, it's not so easy task like it difficult for many budding entrepreneurs or even experienced entrepreneurs to find out the ICP at so, you know at such a fast pace. Age but if your field, you know in your internship entrepreneurship like first stage and you're not sure then you know, all these like bottlenecks already. And and then you you again start a journey where you know that these are the risk and you try to mitigate them as faster. Right? Right. So so you said you started off when you were in final year authors a pre final year itself, right? Yeah. So how did you position yourself in front of the big players? There are already a lot of players who are interested in place like as I said initially we were completely focused on question creation, right? So nobody nope. There was nobody who was creating questions. Now we have competition so earlier we were not so you can you can reposition as of like, you know, hey look you have a pressing need of questions for will help you with that that's it and then customers came along people placed an order Builder was more of like, you know, you can you can call it like same. He's always you know, we we we asked our customers to log into a platform and by questions we and we sometimes we but nobody use that, you know, more majority of the time customer would ask us to transfer Excel files of questions and all that. So, you know positioning was initially not a problem because now the positioning is little harder but earlier it was not because we will into question creation entirely and customer could know that people create. Actions there was you know a couple of friction at all. What's your name? What's your is Pace ladies? Which area do you focus on and all these where we we position ourselves to be to to be more ID focused and and and that that was that was that suffice is the anti-jewish initial Journey now positioning is a challenge because now we say, we basically, you know, if you consider vcp six months ago, we were like Samsung, right? It you sell chips to add apple and you compete with apple with a smartphone. Hmm. So we were like, you know sell questions to the suspend companies and and compete with an assessment company with our cement. All right. So now now we now we are like completely focused on assessment player becoming an assessment player where we compete with, you know, many of our competitors who are already a player in the market, but because the product stickiness the problem values small small gaps that the A place called in solve, you know, we are catching up with bigger names with your brand because logos now and when you know so positioning is now a problem earlier it was not okay. So you're saying there are a lot of players who are emerging now trying to imitate the same stuff. Yes at there is lot of imitation this in the space. So any barrier to entry I think I think India is Market. there are bad is it is about the pricing pricing and you know, because you you need to be consistent cash between in market right over here and to bring it in your in your revenues correctly when you model deciding recurring Revenue model is is a problem because because first demands are not certain right and Space as well like once they come up a design of with like multiple players and somehow they lie gripping as well because one player is opting a different product matter. Another product is another player is of information in a different manner. So I would say that but it is because of this competition, you know, a lot of time promises are being made that you know, the product would do this do that. That and HR functions probably don't get it. So we need to educate a lot of our a charge that hey look, you know it is okay that you will be towed from please is look at five tickets to get this 10 checklist. We trying to educate our customers requests from this Market because subscribe. Okay, so you're actually putting a lot of effort in creating the product awareness and Trying to educate HR about using this new product. That's what you're saying. Not Noob particular problems, you know that we we could be can solve or other platforms and they enrolled to hold it. Okay. So we do like educate them. If you can call that problem comes in two hours all the same problem top from in five minutes. Would you like to use we are we Okay. So since you brought up the topic of HR, I think many of our listeners would be interested in knowing so about vacancies and kind of people that you on board in your organization. Yeah, so we we, you know, we are a small team today, but we are hiding for example people like people on the roles of digital marketing Marketing sales or are like dobkins today. And couple of developers like two or three options the co so we're trying to add totally like five to ten people this year in our team and and mostly you know, 50% techies 50% non-disease. So what kind of icky third do you look for? What kind of background Wiki's are mostly from, you know, mostly people, you know from like Tier 1 to tier 3 colleges. You know, well like death with development skills product development skills Gooden a little skills. So people who are good at programming and so they can apply for our jobs. Okay interesting. So I also read about one of your interns who I think went on to Oxford. Yeah, I think her name was our numbers. Okay. So you also offer internship opportunities in your company. Yeah, we we, you know, we were one of the ones like one of the top companies preferred by ID folks and ID folks for internship because the learning was amazing, you know, we when you know initial initial days, we went to we connected with all our friends in our 80s and 90s. We said that hey look, you know, we are building this company. We are building this product and this is what we are doing if you come and join us you will get a chance to work on this algorithm. If you get if you come you'll get a chance to you know, you know walk on this small problem statement. We didn't we didn't, you know, we didn't tell them what business we are building and whatever is just focused on what they're going to learn and then we actually did it when they came here they understood. that the learning, you know was amazing and then you see the profile of people who have interned with us today, you know from people who have gone to Oxford for people who are walking in Google from people who are walking Microsoft and Amazon like all these folks and don't with us in second or third year finally ours and and we are very very proud of that because you know, we as a beginner of business, you know initial days could add some value to their their career and and Still you know when we have offline conversation with most of these people, you know, they you know, they really, you know, appreciate the work we did we did with them and we have protocol that so internship, you know, fortunately these that we see p provided like we used to pay one of the highest internship, you know salary to candidates in Bangalore. I mean matching the top like Amazon of the oil because we we Face we felt that No do to to our stipend was not based on like who is doing but but what it was like being in HS are you know getting a house in HSR like on rent or PG? How much do you need must you need for food and calculating all this and then and then, you know, every family thinks that a my son is going to Bangor and doing an internship probably will give something to their family members and also add another few percentage of it to that. So we cared about was small things and and that brought good experience to our applicants. I think I think we are still one of the credit companies or any second year folks are your folks and what internship you know, and and many universities that that's amazing. I think our listeners should make a note of this. So any any people interested you should you reach out to be shake and office team members. Yeah. So if we spoke mainly about updates reaching out to you for assessment Solutions, But I also read about your partnership with lovely professional University. So how does that work? Do you help in campus placements or training students or how is that? So, you know lpu partnership is of different kinds so they help you reach out to us through candidate referrals lot of candidates, you know, spoke good things about us in do lpo training and placement cell and then you know, so they have basically part and they have basically subscribe to our, you know, programming platform where they gonna ask candidates to solve interesting questions so that they can be placed in product companies do not know service companies, but the product company so they they basically they know that we see peas is has a great library of questions and you know a good platform with the experiences, you know, super smooth. So as well as you know, when they solve questions, right what mistakes are they making like go deeper into their analysis? What kind of what kind of tasks they're able to solve and what they are weak at so when somebody some many candidate comes on platform, you know, and he solves a problem we go much deeper into understanding where did he pass? Very D fail and what actually should he be he should have done to you know pass that. So so all these deeper insights help them learn better be waiting basically learned by solving and so help you partnership is more about offering programming challenges to all these students in help you the top students and then they're gonna solve those problems to get to Target product companies placement next year great. So that means students are already getting industry ready to crack aptitude tests in future or the technical test. They becoming desperate. Yes. Yes great that Investigate think so one last question. I won't take much time Abhishek and you need to start your day. What's your advice for aspiring and budding entrepreneurs? Okay, great. So this is this is, you know, very question close to me because I have learned a lot from stakes in in all that whenever I go to other, you know talks or like meetups and stuff around I just talked about four things one is I would say I mean yourself a lot like, you know do the self-examination a lot more than required as a if you want to grow like you need to understand who you are. I would better suggest you read books about like life books understanding who you are. What are your strengths? What are your weaknesses how to develop better version of yourself? So self examine yourself a lot maybe every day every morning and every night number two is, you know, develop pragmatism, you know, be more pragmatic about life about things that you do. About things that you listen so developing cognitive. Some is very very important. And you know also as I said in the initial part of the discussion that cognitive biases like read, you know few works, you know how to think bigger or maybe bye Ruff don't believe you know, so these books, you know, where you can actually understand what could be your biases, right? And as an entrepreneur like lying your biases is very pot like I don't I don't say that don't Have devices have devices but align it properly like to important biases a lot of boarding and Entrepreneurship. However, seem buyers and confirmation bias. So survive say bye, you know that I will survive. I will definitely work know my product great and the code that I've written is wonderful. So all these things matter right now you later realize that how I was perceived bias might not help you or me help you later. It is but cross-examining. What about why it is that you're right. And the last one is the experience from the old who, you know senior people who people every day, you know, if you Best even a single day without not old people lying or senior people somebody who's morning that you then you're missing something. So what I will suggest is, you know, learn from the experience of all these experienced people talk ask for their time learn from them talk something anything that we can talk. Let them share their views and relate your situation with their fundamentals, right? So I always say that, you know to be more productive. If there are there only two qualities that you need to be productive and to be more efficient just two qualities that you need one is, you know, you need fundamental thinking and second is you need technical thinking right good blend of fundamentals and Technical knowledge. She makes a better more productive. So I experienced people have better fundamentals like this. The funders are most ordered because they haven't done those that level of thinking, you know multiple times. You as an entrepreneur you have great technical thinking so until and you know, you mix that or you create a right brain, you're not be productive. So relate their fundamentals with your technical thinking and then try to take decisions right? Brilliant the seller guide on one if you permit here, so please don't have a fantastic name for your startup a brilliant name. So the okay, I think that's the main one right just like how you did. I think they have a great name like a V8 Pablo dysentery. Yeah, I think I think names are important. Yeah, I would say this that naming, you know, just to add to your and so very good observations it Dido made I would suggest that name should be a very very less sellable, you know, very the tune like pronounce or easy to recall so that lot of birding owners can do I think we had a great conversation Abhishek. I'm sure a lot of our listeners found it very useful and interesting and thank you. Yeah, and we will share it with the wider public also after the show Shaw said IQs pleasure talking to you. Have a good day. Thank you YouTube. Thank you. Bye.